Once upon a time, Dodge Ram was one company, but for almost 10 years now, the two automotive companies have been operating separately. Why did Dodge and Ram separate? So both Dodge vehicles and Ram trucks could strive on their own and focus on specific needs for target audiences. We don’t blame you if that’s news to you, it might still be confusing for some, but here at Go Auto Mississauga Chrysler Dodge Jeep Ram, we’ll run you through how all of it happened.
The Separation of Dodge and Ram
Dodge Ram was a huge company, selling cars, minivans and trucks under its brand. But, in 2009, FIAT Chrysler felt a little restructuring was in order. Thus came the separation of the two companies, where Dodge would only deal with the cars and minivans while Ram solely dealt in their heavy duty trucks. The idea was to give each a more defined brand voice, instead of being a larger, generic “catch-all” automotive company. This let Dodge really push its stylish performance cars and SUVS, while Ram was able to focus on the rough and tumble, heavy-duty nature of their trucks.
Dodge and Ram After the Separation
Change is not always good, especially with big brands like Dodge and Ram, but in the almost 10 years since the split, both brands have enjoyed prosperity. Dodge has cornered the market in sport cars, pushing forward their SRT performance brand from their Charger and Challenger models as the perfect models for those with a thrill for speed. Ram has become one of the fastest growing truck sellers by pushing forward on their hard work attitude and trucks built to hold up over whatever you need them for. So, remember, there’s no “Dodge Ram” anymore, just Dodge and Ram, two different brands, but still delivering the same FCA quality you’ve depended on.